App overload
Fifteen apps loading scripts on every page, including product pages that use none of them.
[ Development / Shopify Development ]
Shopify stores that load fast and actually convert.
Most store problems are not Shopify's fault. They are the accumulated weight of a dozen apps, each adding scripts to every page, each solving a problem that a few lines of theme code would have solved better.
Free store review · Fixed scope · Measured speed results
Freestore and speed review
Fewerapps, not more
Measuredbefore and after
Fixedscope and price
[ What slows stores down ]
Why the store feels heavy.
Every app you install adds scripts to every page, whether that page uses the app or not.
Slow product pages
Oversized images and blocking scripts, on exactly the pages where hesitation costs a sale.
Theme edited directly
Customizations made in the live theme, wiped out entirely by the next theme update.
Checkout friction
Unnecessary steps and surprise costs appearing late, which is where most abandonment actually happens.
Inventory drift
Stock levels out of sync with a warehouse or ERP because the integration is manual or one-way.
Duplicate content
Collection and variant URLs generating near-identical pages that compete with each other in search.
[ How it works ]
Review, fix, measure.
01 — Week 1
Review
Theme code, installed apps, page speed and checkout flow. You get a report on what to remove, what to replace with theme code, and what each change is worth.
02 — Week 2+
Build
Worked on a duplicate theme so the live store is never the test environment, with every change reviewable before it goes live.
03 — Launch
Publish & verify
Published in a low-traffic window, then speed and checkout re-measured against the baseline.
[ What actually changes ]
What I work on.
Usually the highest-value change is removing things rather than adding them, which is the opposite of what the app store suggests.
Store & theme
- Custom theme development — built or extended in Liquid, version-controlled rather than edited live.
- App audit and reduction — replacing paid apps with theme code where that is cheaper and faster.
- Speed optimization — image delivery, script loading and render-blocking resources on key templates.
- Checkout and conversion — friction removed, costs shown early, upsells that do not slow the page.
- Structured data — product, review and breadcrumb markup so listings display richly in search.
Integrations
- Custom private apps — for logic no public app handles, built against the official APIs.
- ERP and inventory sync — two-way where needed, with conflict handling rather than last-write-wins.
- Platform migration — from WooCommerce or another platform, with redirects that protect rankings.
- Subscriptions and B2B — recurring orders, wholesale pricing and customer-specific catalogs.
- Analytics and tracking — server-side where possible, so measurement survives browser restrictions.
[ Example engagement ]
Six apps removed, product pages twice as fast.
A store with overlapping review, upsell and popup apps all loading globally. Three replaced with theme code, three removed as unused.
Illustrative example of a typical engagement. Figures vary with the state of your systems and are not a guarantee of a specific outcome.
6apps removed
2.1xfaster product pages
19%lower bounce on mobile
$monthly app spend cut
[ Free · 48 hours ]
Get a store review.
Send me your store URL. You get a written review of speed, installed apps and checkout friction, with the fixes ranked by likely revenue impact.
[ Pricing ]
Pricing that fits your budget.
Tell me the number you have to work with. I'll tell you honestly what's achievable within it — and if it isn't enough, I'll say so before we start rather than halfway through.
Fixed project price
Scope agreed in writing, price agreed in writing, before any work starts. No hourly creep and no invoice you haven't already approved.
Monthly retainer
For ongoing work — maintenance, monitoring, updates and small changes. Month to month, cancel whenever, no minimum term.
Hourly for small jobs
For a single bug or a short task where writing a full scope would cost more than simply doing the work.
Budget too tight for the whole thing? I'll often suggest doing the highest-value part first and the rest later, rather than doing all of it badly.
[ Questions ]
Common questions.
Can you migrate us from WooCommerce?
Yes — products, customers, orders and content, with a redirect map so search rankings survive. Migration is planned and rehearsed rather than done live.
Do we need Shopify Plus?
Only if you need checkout customization, high volume or advanced automation. Most stores do not, and I will not push you toward it to make a project sound bigger.
Can you build a custom app?
Yes, for logic no public app covers, built against the official APIs and hosted either on Shopify's platform or your own infrastructure.
Will removing apps break the store?
Each removal is tested on a duplicate theme first, and anything an app genuinely provides gets replaced before the app is removed. Nothing goes live untested.
Shopify or WooCommerce?
Shopify when you want the platform to handle payments, hosting and compliance for you. WooCommerce when you need deep customization and already run WordPress. Both are legitimate choices.
[ Related services ]
Related development work.
WordPress DevelopmentCustom themes, plugins and integrations built to be maintained.WordPress Speed OptimizationFix Core Web Vitals and slow load times at the cause.Next.js DevelopmentApp Router, rendering strategy and Core Web Vitals done right.React DevelopmentComponent work, state architecture and performance fixes.n8n & Workflow AutomationConnect your tools and delete the copy-paste work.WordPress MigrationMove hosts or domains without downtime or losing rankings.
[ Let's talk ]
Tell me what you're building.
Describe it in a few lines and you'll get a straight answer on scope, cost and timeline — same working day, from the person who'd actually build it.